About this Professional Certificate
How do you make sure the international audience for a software product has the best user experience possible? How do you adjust your digital marketing efforts to the peculiarities of the target audience in each market? And how do you tailor the end-to-end customer experience in a market-specific way, from pre-sales to product use to help support?
This program will teach you all that is needed to release a digital product internationally, to a global audience spread across many different local markets.
You will learn about internationalization, the preparation of software, services or websites for a release beyond its source locale. Internationalization includes the enablement of regional formats and proper encoding, as well as meeting a range of other market-specific requirements. You will find out how to plan for different markets during product design.
Then you will get introduced to localization, the process of adapting digital products to a set of specific locales or markets. This often, of course, includes translation into foreign languages, as catering for the different markets means ensuring the best language experience. It can also include the customization of features or adjusting marketing efforts by market.
What you'll learn
- Explain the rationale for both internationalization and localization
- Identify and distinguish roles of different professionals involved in internationalization and localization
- Explain different resource sourcing models used in the localization industry
- Address a broad range of internationalization challenges for digital products, from proper text encoding and use of regional formats to cultural sensitivity and awareness in the context of translation and localization
- Describe key concepts of project management in localization, including project stages and the balance between quality, schedule and cost
- Explain the peculiarities of translation in the broader context of localization and understand computer-assisted translation tools and the use of machine translation in the localization industry
- Apply quality assurance measures to internationalization and localization
| From | UWashingtonX, University of Washington via edX |
|---|---|
| Hours | 80 |
| Instructors | Soren Eberhardt, Jorge Russo dos Santos, Agustín Da Fieno Delucchi, Pavel Soukenik, Jan Grodecki |
| Language | English |
| Subjects | Programming Art & Design Languages |
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Coordinator -- Publications & Marketing $47k
Marketing / Mortgage Lending $47k
Marketing Services & Communications $58k
Assistant Senior North America Marketing and Leadership Events Administrator $70k
Manager, Integrated Client Marketing $77k
Global Marketing Manager, Financial Services $100k
Sales an Marketing Development Consultant $103k
Regional Local Store Marketing Program Manager $113k
Technical Marketing Mgr $114k
Senior Marketing Analyst, Revenue Management $124k
Organizational Change Manager, Marketing $139k
Senior Marketing Finance Analyst $142k
Courses in this Professional Certificate
Listed in the order in which they should be taken
| Starts | Course Information | |
|---|---|---|
|
On Demand |
Introduction to Internationalization and Localization Are you a developer who wants to understand how their software can get released internationally, without their source code having to be altered? Or are you a PM responsible for... edX | UWashingtonX, University of Washington |
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On Demand |
Internationalization: Creating Digital Content for the World Want to learn how to create a digital product that is truly ready for the world? One that can be released in many markets and for different languages without any alterations to... edX | UWashingtonX, University of Washington |
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On Demand |
Localization: Adapting Digital Content to Local Markets Want to know how to make your product relevant worldwide? Curious what it would take to have your app release in a set of international markets? Interested in what would be needed... edX | UWashingtonX, University of Washington |
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&
| From | UWashingtonX, University of Washington via edX |
|---|---|
| Hours | 80 |
| Instructors | Soren Eberhardt, Jorge Russo dos Santos, Agustín Da Fieno Delucchi, Pavel Soukenik, Jan Grodecki |
| Language | English |
| Subjects | Programming Art & Design Languages |
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Coordinator -- Publications & Marketing $47k
Marketing / Mortgage Lending $47k
Marketing Services & Communications $58k
Assistant Senior North America Marketing and Leadership Events Administrator $70k
Manager, Integrated Client Marketing $77k
Global Marketing Manager, Financial Services $100k
Sales an Marketing Development Consultant $103k
Regional Local Store Marketing Program Manager $113k
Technical Marketing Mgr $114k
Senior Marketing Analyst, Revenue Management $124k
Organizational Change Manager, Marketing $139k
Senior Marketing Finance Analyst $142k
Similar Courses
Sorted by relevance
