About this Professional Certificate
Digital marketing is fast becoming the dominant tool in marketers’ toolboxes. While “out of home” marketing and mass communication continue to make-up a large part of a company’s marketing budget, the digital components of these budgets are growing rapidly. This is in part due to the fact that digital marketing presents the opportunity to track the ROI on every dollar spent. As such, it is critical that experts in digital marketing build both sound marketing and creativity skills, as well as significant skills in data analysis.
This program will prepare you for the future of marketing and arm you with the most critical tools and skills to drive value at your company. You will learn the key marketing skills most in-demand today, including: omni-channel marketing, marketing analytics, social media strategy, online advertising, and AI approaches to customer value analysis.
Designed by world-renowned marketing professors at Maryland Smith, home to some of the strongest marketing researchers and teachers in the world, this Professional Certificate in Digital Marketing from the University of Maryland develops the digital marketing acumen you need to take advantage of the explosive growth and rapidly evolving marketing industry. Today’s marketers face a “digital skills gap,” and when you earn a Professional Certificate in Digital Marketing from Maryland Smith, you will be future ready.
What you'll learn
- How the varied and changing approaches to digital marketing, such as mobile and omnichannel marketing and attribution and marketing mix modeling.
- How to leverage SEO and SEM strategies including web analytics, machine learning and AI/Big Data applications.
- How to harness the power of Customer Lifetime Value Concepts by applying it to firm value, selection of customers and loyalty programming.
- How to develop Online Advertising Ecosystems complete with Social Media /Social Network and Media Big Data analysis for better decision making.
From | The University of Maryland, College Park, University System of Maryland via edX |
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Hours | 80 |
Instructors | P.K. Kannan, Lingling Zhang, Michael Trusov, Liye Ma, Wendy Moe, Lauren Rhue, Yogesh Joshi, Mary Beth Furst |
Language | English |
Subjects | Business |
Similar Courses
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Digital Marketing Administrator $54k
Corporate Digital Marketing $64k
IT Digital Marketing Analyst $73k
Digital Marketing Manger $78k
Digital Marketing Analytics $83k
Digital Marketing and Design $89k
Marketing Digital Strategist $91k
Digital Product Marketing $100k
Regional Digital Marketing $102k
Marketing Analyst & Digital Marketing $104k
DIGITAL AND STRATEGIC MARKETING $119k
Principal Digital Marketing $215k
Courses in this Professional Certificate
Listed in the order in which they should be taken
Starts | Course Information | |
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On Demand |
Fundamentals of Digital Marketing In this business and management certificate course focused on the foundations of digital marketing, you will gain an understanding of how the digital economy works and develop the... edX | The University of Maryland, College Park, University System of Maryland |
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|
On Demand |
Digital Marketing Analytics: Tools and Techniques Businesses today have access to an increasingly large amount of detailed customer data, and this influx of “big data” is only going to continue. Combined with a detailed history... edX | The University of Maryland, College Park, University System of Maryland |
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|
On Demand |
Online Advertising & Social Media Building an online brand and outreach strategy is paramount to any social media planning and strategy. The vast amount of data, customer insights, platforms and networks are... edX | The University of Maryland, College Park, University System of Maryland |
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|
On Demand |
Turn your digital marketing data insights into customer insights and selection techniques through the application of customer lifetime value concepts. You will learn from... edX | The University of Maryland, College Park, University System of Maryland |
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|
&
From | The University of Maryland, College Park, University System of Maryland via edX |
---|---|
Hours | 80 |
Instructors | P.K. Kannan, Lingling Zhang, Michael Trusov, Liye Ma, Wendy Moe, Lauren Rhue, Yogesh Joshi, Mary Beth Furst |
Language | English |
Subjects | Business |
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Digital Marketing Administrator $54k
Corporate Digital Marketing $64k
IT Digital Marketing Analyst $73k
Digital Marketing Manger $78k
Digital Marketing Analytics $83k
Digital Marketing and Design $89k
Marketing Digital Strategist $91k
Digital Product Marketing $100k
Regional Digital Marketing $102k
Marketing Analyst & Digital Marketing $104k
DIGITAL AND STRATEGIC MARKETING $119k
Principal Digital Marketing $215k
Similar Courses
Sorted by relevance