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Business and Marketing Strategies

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Upgrade your business and marketing capabilities

In this Specialization you will develop knowledge and skills in the interconnected spheres of business and marketing. This is facilitated by the application of a global perspective, which enables you to recognise market opportunities and how to create a competitive advantage through reflecting on both short and long term operational and marketing driven issues.

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From University of London via Coursera
Hours 68
Instructors Mariya Eranova, Alan Bradshaw, Dominic Appiah, Alan Pilkington
Language English
Subjects Business

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Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).

SharePoint Knowledge Engineers $55k

Senior Knowledge Services Librarian $60k

Knowledge Strategist $73k

Develop Ops Engineer $81k

Knowledge Base Specialist $83k

Knowledge Base Writer $84k

Knowledge Specialist/Technical Writer $91k

Knowledge Broker $102k

Product Knowledge Specialist $118k

Software Develop Engineer in Test $121k

Project Manager, Product Knowledge $125k

Senior Knowledge Systems Engineer $140k

Courses in this Specialization

Listed in the order in which they should be taken

Starts Course Information

Jun
26

Fundamentals of Marketing Strategy

The ‘Fundamentals of Marketing Strategy’ course is very interactive and designed to offer learners the opportunity to share ideas and engage in discussions with their fellow...

Coursera | University of London

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Jun
26

Fundamentals of International Business

Studying international business is essential for everyone who wants to be a well-rounded modern individual. Understanding the main features of the international business...

Coursera | University of London

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Jun
26

Operations Systems Excellence

The sole task of organisations is to either deliver customers the services that they require, or design, manufacture, and deliver products that customers are after. How do firms...

Coursera | University of London

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Jun
26

Consumption, Marketing and Culture

What does it mean to be a consumer in a consumer society? In this MOOC we think about marketing in terms of what marketing does rather than how we do it. It's not just a case of...

Coursera | University of London

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Coursera

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University of London

From University of London via Coursera
Hours 68
Instructors Mariya Eranova, Alan Bradshaw, Dominic Appiah, Alan Pilkington
Language English
Subjects Business

Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).

SharePoint Knowledge Engineers $55k

Senior Knowledge Services Librarian $60k

Knowledge Strategist $73k

Develop Ops Engineer $81k

Knowledge Base Specialist $83k

Knowledge Base Writer $84k

Knowledge Specialist/Technical Writer $91k

Knowledge Broker $102k

Product Knowledge Specialist $118k

Software Develop Engineer in Test $121k

Project Manager, Product Knowledge $125k

Senior Knowledge Systems Engineer $140k

Similar Courses

Sorted by relevance