About this Specialization
Want to turn your passion for social media into a career? In this program, you’ll learn how to create a social media presence on Facebook and Instagram that people want to follow! Social media marketing jobs are amongst the most in-demand skills for organizations of all sizes. Whether you’re completely new to digital marketing or you’ve been tinkering with social media platforms for your own business, you’ve come to the right place. This six-course program designed by experts at Meta and Aptly will provide an introduction to digital marketing and all the major social media platforms such as Facebook, Instagram, LinkedIn, YouTube, TikTok and more to prepare you with the skills and tools needed to grow an engaging social community and run effective social media advertising. Upon successful completion of the program, you’ll: Get exclusive access to the Meta Career Programs Job Board—a job search platform that connects you with 200+ employers who have committed to sourcing talent through Meta’s certificate programs, as well as career support resources to help you with your job search. Earn both a Professional Certificate and the Meta Digital Marketing Associate Certification, showcasing your skills in social media marketing and the use of Meta Ads Manager to potential employers. The Professional Certificate is now ACE® recommended. You can learn more here. This specialization is also offered in Arabic, Portuguese, and Spanish.
| From | Facebook, Meta via Coursera |
|---|---|
| Hours | 165 |
| Instructors | Anke Audenaert, Daniel Kob |
| Language | English |
| Subjects | Business |
Similar Courses
Sorted by relevance
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Social Media Analyst 3 $24k
Social Media/ Blogger $33k
Social Media Host $33k
Social Media Adviser $35k
Mobile & Social Media $36k
Social Media Expert $41k
Media & Social Planner $44k
Social Media Researcher $45k
Associate Social Media $54k
Social Media Evangelist $75k
Digital Social Media $90k
Social Media SME $154k
Courses in this Specialization
Listed in the order in which they should be taken
| Starts | Course Information | |
|---|---|---|
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Jul |
Introduction to Social Media Marketing This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that... Coursera | Facebook, Meta |
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Jul |
This course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a strong brand to help you... Coursera | Facebook, Meta |
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Jul |
Fundamentals of Social Media Advertising This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how... Coursera | Facebook, Meta |
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Jul |
This course will establish you as an expert in Meta Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement... Coursera | Facebook, Meta |
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Jul |
Measure and Optimize Social Media Marketing Campaigns This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to... Coursera | Facebook, Meta |
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Jul |
Meta Social Media Marketing Capstone In this capstone course, you will practice creating a presentation on the marketing campaign you’ve been developing throughout the program with a project where you will gain... Coursera | Facebook, Meta |
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| From | Facebook, Meta via Coursera |
|---|---|
| Hours | 165 |
| Instructors | Anke Audenaert, Daniel Kob |
| Language | English |
| Subjects | Business |
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Social Media Analyst 3 $24k
Social Media/ Blogger $33k
Social Media Host $33k
Social Media Adviser $35k
Mobile & Social Media $36k
Social Media Expert $41k
Media & Social Planner $44k
Social Media Researcher $45k
Associate Social Media $54k
Social Media Evangelist $75k
Digital Social Media $90k
Social Media SME $154k
Similar Courses
Sorted by relevance
