About this Specialization
In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix model, also known as the 4Ps: Product (Brand and Product Management), Pricing, Place (Distribution Channel Strategy and Retail) and Promotion (Communication Strategies, PR and Advertising). This course primarily focuses on implementation so you can immediately apply the lessons learned to your work or to a business idea that you are thinking of taking to market. After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix.
| From | IE Business School via Coursera |
|---|---|
| Hours | 71 |
| Instructors | Luis Rodriguez Baptista, Maria Teresa Aranzabal, Ramon Diaz-Bernardo, Eda Sayin, Martin Boehm |
| Language | English |
| Subjects | Business |
Similar Courses
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Case Mix Coordinator LPN HCC $45k
Ready mix Mixer Driver $50k
Ready-Mix Driver $53k
Associate Consulting Producer (Cake Mix Studios) $56k
Music Producer,Artist Developer,Mix engineer $66k
Case Mix and Reimbursement Analyst $78k
Marketing Coordinator, Corporate Marketing $80k
Videographer / Audio mix technician $83k
Ready Mix Automation and Implementation Specialist $92k
Producer and Mix Engineer, WNSR: New School Radio $93k
Recording Engineer, Mix Engineer, and Producer $102k
Web Marketing / Marketing Manager $102k
Courses in this Specialization
Listed in the order in which they should be taken
| Starts | Course Information | |
|---|---|---|
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Jun |
The main objective is identify the critical information needed to develop a product and brand strategy that generates both quick wins and long-term value. Along this course, you... Coursera | IE Business School |
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Jun |
Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and... Coursera | IE Business School |
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Jun |
Channel Management and Retailing Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be... Coursera | IE Business School |
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Jul |
Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs.... Coursera | IE Business School |
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Aug |
Marketing Mix Implementation Capstone After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this... Coursera | IE Business School |
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| From | IE Business School via Coursera |
|---|---|
| Hours | 71 |
| Instructors | Luis Rodriguez Baptista, Maria Teresa Aranzabal, Ramon Diaz-Bernardo, Eda Sayin, Martin Boehm |
| Language | English |
| Subjects | Business |
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Case Mix Coordinator LPN HCC $45k
Ready mix Mixer Driver $50k
Ready-Mix Driver $53k
Associate Consulting Producer (Cake Mix Studios) $56k
Music Producer,Artist Developer,Mix engineer $66k
Case Mix and Reimbursement Analyst $78k
Marketing Coordinator, Corporate Marketing $80k
Videographer / Audio mix technician $83k
Ready Mix Automation and Implementation Specialist $92k
Producer and Mix Engineer, WNSR: New School Radio $93k
Recording Engineer, Mix Engineer, and Producer $102k
Web Marketing / Marketing Manager $102k
Similar Courses
Sorted by relevance
