Services Marketing Fundamentals

About this Professional Certificate

The ever-changing world we live in today, service experiences remain in the heart of customers, and eventually impact businesses. Creating and managing wonderful service experience has become the top priority for most of the companies and service industry continue to evolve bigger and better. As marketers are experiencing the shift in thinking, being service oriented has become a new-normal and proving to be the most successful way to create a competitive advantage.

As businesses are now are more global and technologically advanced, marketers need to be skilled in marketing research, strategy, pricing digital marketing, understanding consumer behavior to deliver supreme service quality. This tailored program designed for working professionals to navigate their marketing plans with rich understanding on opportunities and challenges in marketing and managing services. The two courses featured in this program not only introduce the essential concepts of marketing but also offer extended understanding with respect to the design, develop, and delivering services. Drawing on research and examples from successful businesses, this program will equip learners with frameworks and models that can be applied in a variety of service contexts.

This professional certification from IIMBx will be a platform for learners from various sectors and fields. It will act as a catalyst to a great learning experience that will come in aid along in your marketing careers.

What you'll learn

• Understand marketing concepts in detail.
• Explain the strategic and tactical aspects of marketing.
• Comprehend the basics of services marketing mix.
• Appreciate the intersection of Human Resources, Operations and Marketing in services.
• Discuss service excellence & service quality.

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