Marketing Analytics

Highly recommend this course to others looking for a refresher course or a solid intro to Marketing Analytics.

I would highly recommend this course if you want to truly understand how and why to measure marketing performance.

I would recommend this course to anyone who is looking to learn some high-level methods of assess a business' value, customer value and product value.

I'd recommend this course to anyone who's trying to start his way in the vast horizon of marketing analytics.

i recommend this course.

I will recommend this course from coursera to everyone who want to do an online certification in Marketing Analytics.

Practical & pragmatic ways to asses marketing performance is brought out in this course The course gives a very good outline to the basics of marketing analytics and its applications.

I would like to see more "Analytics" This introductory course gives a pretty much clear idea of the basics of marketing analytics.

Teaching was excellent and interesting.Professor taught from the basics of marketing analytics.

Also I wish some of the work was actually linked to some analytic software to get a real feel for what the interaction would be like in real world situations taking the information directly from the dashboard and implementing it into a strategy.

I learnt alot new stuff and got to understand how to implement these stuff in real world.

Delivers on important components of marketing elements such as CLV, Brand Architecture management, casual research and lift calculations with real world experimentation for a thorough and sustainable understanding.

Not only did I learn some valuable and real world skills in this course, I also am able to leverage it in in future work that I undertake.

Interesting case studies.

This is a great course and gives you the complete insight of the basic marketing analytics with suitable case studies.

Real case studies and examples.

Thanks to Coursera and Mr Rajkumar Venkatesan..... thank you for your fantastic course One of the best courses that i have taken on Coursera.

Thanks to Coursera and Mr Rajkumar Venkatesan An amazing course.

I really liked the way Prof. Rajkumar Venkatesan made the most toughest concepts easier to understand.

Hope to use what I learned in real life marketing experiments.

Nice balance of concepts and real life examples.

Great examples from real life!

fantastic Realistic and Practical i like it so much, i found it helpful,funny and has a lot of information.

Loved it I learned so much about the approach behind the scenes in product marketing and the analysis of the process.

As a sales professional i can only say that i feel enriched and blessed to be able to learn so much in such a simple and fun way without the need to shell out huge money.