OpenCourser
Learn skills that shape your future
Visit OpenCourser.com
Whether you're a marketer with development skills or a full-on web developer/analyst, Practical Google Analytics and Google Tag Manager for Developers shows you how to implement Google Analytics using Google Tag Manager to jumpstart your web analytics measurement.
There's a reason that so many organizations use Google Analytics. Effective collection of data with Google Analytics can reduce customer acquisition costs, provide priceless feedback on new product initiatives, and offer insights that will grow a customer or client base. So where does Google Tag Manager fit in?
Google Tag Manager allows for unprecedented collaboration between marketing and technical teams, lightning fast updates to your site, and standardization of the most common tags for on-site tracking an
d marketing efforts. To achieve the rich data you're really after to better serve your users' needs, you'll need the tools Google Tag Manager provides for a best-in-class implementation of Google Analytics measurement on your site.
Written by data evangelist and Google Analytics expert Jonathan Weber and the team at LunaMetrics, this book offers foundational knowledge, a collection of practical Google Tag Manager recipes, well-tested best practices, and troubleshooting tips to get your implementation in tip-top condition. It covers topics including:
- Google Analytics implementation via Google Tag Manager
- How to customize Google Analytics for your unique situation
- Using Google Tag Manager to track and analyze interactions across multiple devices and touch points
- How to extract data from Google Analytics and use Google BigQuery to analyze Big Data questions
What You'll Learn
Implementation approaches for Google Analytics, including common pitfalls and troubleshooting strategies.
How to use tools like Google Tag Manager and jQuery to jumpstart your Google Analytics implementation.
How to track metrics beyond page views to other critical user interactions, such as clicks on outbound links or downloads, scrolling and page engagement, usage of AJAX forms, and much more.
How to incorporate additional, customized data into Google Analytics to track individual users or enrich data about their behavior.
Who This Book Is For
Web developers, data analysts, and marketers with a basic familiarity with Google Analytics from an end-user perspective, as well as some knowledge of HTML and JavaScript.
Save
Protected by Amazon A-to-z Guarantee & generous return policies
Every book purchase is protected by the Amazon A-to-z Guarantee. This guarantee covers both the condition of your book and its timely delivery, providing full buyer protection whether you purchase directly from Amazon or from third-party marketplace sellers.
Generous 30-day return policy on physical books. Amazon makes returns effortless with self-service return labels, drop-off at thousands of local locations (Kohl's, Whole Foods, UPS Stores), and free return shipping on eligible book purchases.
Maximize your savings with competitive pricing, deep discounts on new and used marketplace copies, bundled textbook rentals, and exclusive member savings through Amazon Prime with free fast delivery.
Read your way across versatile digital and physical formats: instant delivery via Kindle eBooks, unlimited reading with a Kindle Unlimited subscription, audiobook listening with Audible (often featuring a 30-day free trial), or traditional paperback and hardcover editions.
OpenCourser helps millions of learners each year. People visit us to learn workspace skills, ace their exams, and nurture their curiosity.
Our extensive catalog contains over 50,000 courses and twice as many books. Browse by search, by topic, or even by career interests. We'll match you to the right resources quickly.
Find this site helpful? Tell a friend about us.
We're supported by our community of learners. When you purchase or subscribe to courses and programs or purchase books, we may earn a commission from our partners.
Your purchases help us maintain our catalog and keep our servers humming without ads.
Thank you for supporting OpenCourser.
