Managing Corporate Design

Corporations increasingly view graphic design as a core strategic business competency in a highly competitive climate, and they are challenging their in-house designers to supply far more than a service or support function. Their new role is to provide sound solutions to real-world business pressures. Managing Corporate Design addresses—head-on—these new challenges in a highly practical manner.

Peter L. Phillips writes specifically to corporate in-house graphic design groups searching for positive, accessible methods to better establish their group as a core strategic business competency. This guide

Developing a framework

Assessing the value you offer

Recognizing the business role of design

Communicating in a corporate language

Gaining and forming business relationships

Developing design briefs and approval presentations

Managing and hiring staff

Incorporating creativity

Overcoming obstacles and moving forward!

These fresh strategies and more provide actionable tools for helping corporate design teams meet the new business demands of today.

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.