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Sales Forecasting Management

John T. Mentzer and Mark A. Moon

New to This Edition: The author′s well-regarded Multicaster software system demo, previously available on cassette, has been updated and is now available for download from the authors′ Web site New insights on the critical area of ...

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Sales Forecasting Management: A Demand Management Approach

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Sales Forecasting Management

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Length: 368 pages

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