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Product-Led Onboarding

Ramli John and Wes Bush

" Product-Led Onboarding is a must-read for anyone embarking on the critical activity of improving their user onboarding. " - Sean Ellis, Founder of GrowthHackers.com and Author of Hacking Growth " Product-Led Onboarding provides a detailed, practical, how-to guide to crafting the perfect user onboarding experience. " Nir Eyal, bestselling author of Hooked and Indistractable

Just like dating, your company's growth depends on first impressions.

If you've been in the SaaS space for some time, you're probably all too familiar with these Let’s face it. Today’s users are impulsive and easily distracted. They don’t have the time (or patience) to try and figure things out by themselves. They expect the product to be intuitive. Easy. And fast. What’s more, they want more than they paid (or didn’t pay) for, and they want it now. So, if their first date with your product is anything but silky-smooth, you risk losing out to the competition. Add to that a few, unfairly poor reviews and you’ll be more than just stuck. In this book, you’ll learn the simple 6-step strategy used by giants like Mixpanel, Ubisoft, and Outsystems that will get you more loyal clients in a fraction of the time. Best of all, it’s a process that will easily become second nature. Learn how Get this right and your new users will thrive with your product, and become lifelong customers.

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