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Branding

Michael Johnson

The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question—the missing gap in the market—to which an answer is needed.

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Available editions

Branding: In Five and a Half Steps

Hardcover

Problem Solved: How to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them

Hardcover

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