Leading in a Social World

“Turns our perception of social media marketing on its head.” ————— 1st Royal Dragonfly Book Awards 2nd Nautilus Book Awards American Book Fest, National Indie Excellence, Reader’s Favorite International Book Awards, and Independent Author Network Book of the Year

————— “Well-written, fast-paced…This important—and timely—book offers original and useful advice for the next generation of leaders…whose platforms will increasingly be digital.” —————

Marketers have long had their hands on the levers of social media and have led us into a biased way of thinking about online social constructs that actually stands in contrast to the way social networks generate value. Leading in a Social World exposes both the shortcomings of the tactics-focused social media marketing approach on which so many marketing professionals, leaders, organizations and brands rely, and the questionable data upon which many of their decisions are based. The better way is through building social capital—not with better marketing skills, but with stronger leadership acumen. Leading in a Social World shows you how. ————— “A terrific companion read to The Hype Machine and Quantum Marketing.” “Chapter 7 alone, which distills the collective wisdom of four gurus of leadership, is worth the price of admission…If you’re smart, you will get enough from Leading in a Social World to evolve your business efficaciously.”