Disruption in Action

Tech is changing the world and large organizations are adapting on the fly. But why do most digital initiatives crash? Disruption in Action reveals how to take on digital and win. It tells seven company stories, covering the high-level strategy through to the operational nitty-gritty, all based on the authors’ inside experience as Europe’s leading digital transformation experts. They take a unique fictionalized approach to dig deep into not just the tech, but also the people side of change, which is always where the real complexity lies. Told with striking insights, practical lessons and sparkling wit, this is essential reading for any leader looking to understand digital and shape the future. Praise for Disruption in Action ‘This outstanding book shows how companies can transform themselves to become future-ready.’ – Mark Schneider, CEO of Nestlé ‘Tackles this most complex and relevant topic with tremendous in-depth knowledge.’ – Dolf van den Brink, CEO of Heineken ‘Business wisdom is often best imparted in parables. Disruption in Action does just that … The companies are fictional but their problems – and the authors’ solutions – are very real.’ – Martin Vander Weyer, Business Editor of The Spectator About the authors Alexandra Jankovich and Tom Voskes are co-founders of SparkOptimus, Europe’s leading digital strategy consultancy firm. They regularly advise some the world’s largest companies, including Nestlé, Shell, Nike, eBay, ING and many others on the ‘why’ and ‘how to’ of digital transformation. They are co-authors of the bestselling book Make Disruption Work (2018). Adrian Hornsby is an award-winning writer. Books include The Good Analyst, a ground-breaking study of social impact measurement, and The Chinese Dream, about the rapid urbanization of 400 million people. Theatre includes As Big As The Sky, an opera made with Arnoud Noordegraaf and Ai Weiwei.