Neuromarketing For Dummies
Get the 411 on neuromarketingNeuromarketing is an up-and-coming field where researchers study consumers' cognitive responses to advertising and media. Through this study researchers are able to learn the answer to the age-old question: what makes consumers buy? "Neuromarketing For Dummies "covers the latest insights into this fascinating and budding field, and shows business owners and marketers how they can use neuromarketing research to their advantage. You'll get a firm grasp on neuromarketing theory and what you can learn from it advertising effectiveness research; effectiveness of in-store shopping environments on product selection and discovery; and much more.How neuromarketing worksFindings from the latest neuromarketing researchHow to apply neuromarketing strategies to any level of advertising or media, on any budgetPractical techniques to help your customers develop bonds with your products and servicesThe ethics of neuromarketing
"Neuromarketing for Dummies" demystifies the topic for business owners and marketers and offers practical ways it can be incorporated into your existing marketing plans.
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