The New Marketing

In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment. For traditionalists, this change has posed a challenge. Many have tried to incorporate new approaches into the old models they grew up with, only to be frustrated with the results. 

From the bestselling authors of  The Social Employee , and LinkedIn Learning course authors, comes a powerful new textbook that cracks the marketing code in our hyper-focused digital age.    The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton ,  is a GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation.  We can’t predict the future. But our goal is to help make Masters/MBA students and marketing practitioners future-ready and successful.