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Contemporary Retail Marketing in Emerging Economies

David Eshun Yawson and Fred A. Yamoah

... competitive advantage. Journal of Management and Strategy, 3(2), 2–15. https://doi.org/10.5430/jms.v3n2p2 GLSS 7. (2019). Ghana living standards survey (Round 6). Ghana Statistical Service Glazer, R. (1991). Marketing as an information ...

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Contemporary Retail Marketing in Emerging Economies: The Case of Ghana’s Supermarket Chains (Palgrave Studies of Marketing in Emerging Economies)

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Length: 247 pages

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