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ダニエル・カーネマン心理と経済を語る

Daniel Kahneman, 友野 典男, and 山内 あゆ子
ノーベル経済学賞受賞者にして、行動経済学の創始者が、自らの研究を初めて語る。予備知識なしでもわかる、行動経済学入門の決定版。

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