Winning at Local Search
It's not easy to get found on the Internet. As more clients turn directly to the Internet to find that one special lawyer — right town, right skills, good track record — marketing your practice can feel like trying to break the Enigma Code while juggling. The good news is there is a developing science around local search, and Nifty Marketing CEO Mike Ramsey is one of its genuine pioneers. In this new book, he combines the latest word on online search tactics with common sense marketing advice — handing you a straight-shooting action plan for getting found when the right clients come looking for a lawyer. Definitely a not a "for dummies" guide. Ramsey dishes up expert tips, tricks and advice from the trenches about search engine dos and dont’s, directory listings, site design, paid online advertising, client reviews — and getting links, likes and shares. Plus, his personal list of awesome online resources links you to the up-to-date information you need to stay on top of the local search game. For every lawyer struggling to unlock the mysteries of getting found on the Internet, this 60-page book contains the key.
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