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Predictive Analytics for Marketers

Barry Leventhal

Including comprehensive coverage of an array of predictive analytic tools and techniques, this book enables readers to harness patterns from past data, to make accurate and useful predictions that can be converted to business success.

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Predictive Analytics for Marketers: Using Data Mining for Business Advantage

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Predictive Analytics for Marketers: Using Data Mining for Business Advantage

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Length: 273 pages

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