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How to Measure Social Media

Nichole Kelly

This book will help marketers move beyond the buzzwords and apply a proven measurement strategy that shows their bosses exactly where social media fits into the sales funnel, and exactly what impact it is having on the bottom line.

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How to Measure Social Media: A Step-By-Step Guide to Developing and Assessing Social Media ROI (Que Biz-Tech)

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Length: 243 pages

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