What Color Is Your Event
From Inspiration to Execution, What Color is Your Event: The Industry Resource on How to Think and Plan Creatively, is a resource to guide you with strategies, examples and tools that will change the way you design meetings, events and any activation. The book is intended to be kept on your desk to stimulate creative thinking and solutions that demonstrate the power and future of the live event as a medium for communication, increased profits and successful return. As a Course Book for students and educators, this book teaches and exemplifies the same concepts as advertising and public relations in the importance of emotional responses and engagement required for all deliberately planned experiences.
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