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Strategy from the Outside In

Profiting from Customer Value

George Day

These are not flash-in-the-pan companies—world-beatersone year and stragglers the next. They are companies like Johnson& Johnson, Procter & Gamble, Fidelity, Cisco, Philips, Walmart, and Amazon.

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Strategy from the Outside In: Profiting from Customer Value by Day (2010-08-01)

Hardcover

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Strategy from the Outside In: Profiting from Customer Value

Hardcover

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Length: 304 pages

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