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ポジショニング戦略

アル・ライズ and ジャック・トラウト

消費者の「頭の中」を制する者が、ビジネスを制する。情報社会の中で「売れる商品」になる、発想と秘訣あり ...

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(日本語) ポジショニング戦略[新版]

Tankobon Softcover

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Length: 284 pages

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