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Marketing

Principles and Practice

Svend Hollensen and Marc Oliver Opresnik

Consequently, this book concentrates on the essential marketing know-how for both, practitioners and students. Having read this book: You will have a basic understanding of marketing and the process of marketing management.

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Available editions

Marketing: Principles and Practice: A management-oriented approach (Opresnik Management Guides)

Paperback

International Marketing: Principles and Practice: A management-oriented approach (Opresnik Management Guides)

Hardcover

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Length: 274 pages

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