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中国市场消费报告No．2

张少龙, 范剑平, and 司金銮

... 方差作为不确定性(张颖、万广华, 2003;孙凤, 2002)。但这种做法已经受到学者的批判(Luasardi, 1998)。他们指出以方差替代不确定性是相当不准确和不科学的,因为其中包含了大量的可控制因素。考虑到中国消费者的现实状况,本文运用行为生命周期理论(BLC)作为分析 ...

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Length: 452 pages

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