Strategic Management

The only truly and specifically Australasian text on strategic management, written for all businesses – from start-ups to multinationals.Assuming an international perspective but written for an Australian and New Zealand audience, the text highlights how all organisations are affected by international issues, whether through suppliers, operations, competitors or customers. To provide a clear and practical application of theory, ten new case studies have been included in this edition to respond to the demand for them at this level of study in this discipline.Additionally, the text allows a more theoretical perspective to be taken than is normally possible in strategy texts. This suits undergraduate courses where students have little practical experience and where conceptual principles are being developed. However, postgraduate students seeking a more conceptual understanding also find this emphasis valuable. The full text downloaded to your computer With eBooks you eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.