An architectural design is difficult to market without at least a rendering. Since architectural visualization is vital to the marketing success of your project, as a notable developer, architect, interior designer, or home builder, it would benefit you to gain knowledge of this part of the design process. Architectural It’s Relevance to the Unbuilt World is a valuable, easy-read that describes what occurs daily at our busy firm to meet every deadline with visualization pieces that rival the sharpest of photographs. This may be the only architectural visualization book that speaks to you, the client, teaching you how this art form evolved, which available products will best promote your work, an overview of F13’s process, and what you can do in order to get the most out of the work you are paying for. Written by Michael Secrist who has dedicated the past twenty-five years to the architectural visualization industry, first as an artist and then as CEO and Visualization Director of his own firm, this book is the only resource you’ll need to enter into your next project’s visualization process ready to make your next illustration, animation, or VR piece an investment in your own success.