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SINOPSE Ao longo de três décadas de investigação, o conceituado psicólogo norte-americano Robert Cialdini tentou perceber por que é que algumas pessoas são dotadas de uma notável capacidade de persuasão e agora desvenda como podemos vencê-las no seu próprio terreno. Em Influência - A Psicologia da Persuasão são revelados os seis segredos da persuasão responsáveis pela perigosa tendência de nos deixarmos dominar pelos outros, bem como as técnicas utilizadas pelos especialistas da persuasão sem que sequer nos apercebamos. Graças a esta obra, o leitor conseguirá libertar-se da influência alheia e, transformando-a na sua melhor arma, e verá que tornar-se uma pessoa influente é mais fácil do que imagina.
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