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How to Innovate in Marketing (Collection)

Monique Reece, Michael Tasner, Tony Davila, Marc Epstein, Robert Shelton, Larry Light, and Joan Kiddon
... execution” has generated a lot of buzz the past few years, but what does it really mean? The best description I have seen is from Larry Bossidy, chairman and former CEO of Honeywell, and international and vice chairman of GE. It can be ...
be ...

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