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Basic Marketing Research

Alvin C. Burns and Ronald F. Bush
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A concise presentation of marketing research fundamentals. Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers. The ISBN above is just for the standalone book, if you want the book/IBM® SPSS® 18.0 Integrated Student Version you shoud order the ISBN listed below. 0132490633 / 9780132490634 Basic Marketing Research with Excel & IBM® SPSS® 18.0 Integrated Student Version Package Package consists of 0132151715 / 9780132151719 IBM® SPSS® 18.0 Integrated Student Version 0135078229 / 9780135078228 Basic Marketing Research with Excel .

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Available editions

Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition
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Basic Marketing Research Using Microsoft Excel Data Analysis - Canadian Edition
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Basic Marketing Research : Using Microsoft Excel Data Analysis
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Basic Marketing Research With Excel + IBM Spss 18.0 Integrated Student Version, 18th Ed.
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Basic Marketing Research Using Microsoft Excel Data Analysis
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Length: 510 pages
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