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Basic Marketing Research

Alvin C. Burns and Ronald F. Bush

Basic Marketing Research, 2e, utilizes Excel(tm) add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to fundamentals of market research, offering resources students ...

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Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition

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Basic Marketing Research Using Microsoft Excel Data Analysis - Canadian Edition

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Basic Marketing Research : Using Microsoft Excel Data Analysis

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Basic Marketing Research With Excel + IBM Spss 18.0 Integrated Student Version, 18th Ed.

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Length: 510 pages

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