50 Great Ideas
Twitter for Business
The 50 Great Ideas series brings you the best, tried and tested ideas and tactics for the major social media platforms. Twitter is a brilliant platform for a range of businesses yet very few marketers utilise all of its potential. The fact that Twitter is a public forum and that businesses can go out there and find their target audience gives it a unique edge as a marketing tool. This book focuses on generating tangible results through a wide range of tactics including content ideas and advanced search and interaction techniques. Don’t overlook Twitter as a fad or something that’s too complicated and fast-paced to use – this book will show you how valuable it really is.Pinpointing users who are not only in your business’s target audience but are actually signalling they are in the market to buy, is just one of the great tactics explored. Understanding the use of hashtags, retweeting and ‘likes’ and how they can benefit your business are other popular areas discussed.
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