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Consumer Dilemma to Purchase Hybrid Car

Kooi Chung Leng, Tooi Ai Chin, and Abu Bakar A Hamid
... Structural Equation Modelling (SEM) SEM is an important analysis tool for consumer psychology studies in recent ... partial least square (PLS-SEM) and co-variance based approach (CB-SEM) (Wetzels et al., 2009). PLS-SEM and CB-SEM ...
SEM ...
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