The Loyalty Edge

A must-have resource for professionals who want to demonstrate value to their clients, forge deeper relationships and want to stand out as the best of the best in a competitive industry. The tools provided in this book are award-winning and guaranteed to be applicable regardless if you are a seasoned professional or new to the business. Mike Morrow, CFP, a widely recognized expert in marketing and client loyalty, shares his step-by-step, tactical process to retain clients and attract new high-quality prospects. He believes in the lifetime value of a client and the power of the client loyalty.Profit from the author’s years of experience • Learn strategic frameworks to foster long-term client relationships • Gain direct and concise insight into processes that will translate into increased profits• Discover ways to rank high on your client’s go-to list, making your expenditures worthwhile• Attain the road map to achieve sustained growth• Find out how to calculate your client retention rate and why it is an important exercise for your business