Business Strategy
Business Strategy is a compact, plain-speaking textbook for those approaching strategy for the first time. Key features international case studies; chapters on current issues such as CSR, emerging markets and new technologies; hot research project areas to investigate, and guru bite-sized bios of key thinkers in the field.
Accompanying online resources for this title can be found at bloomsburyonlineresources.com/busines.... These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
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