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廣告學

艾進

... 定位策略的評價和應用 6. 4. 1. 1 定位策略產生的背景 20 世紀 60 年代末,随着生活水平的提高,公眾在消費中日益追逐個性,講究差异化消费,流行不再是大眾化而是趨向於群體化、小眾化。針對這一現象,美國廣告學家艾爾·里斯( Al Ries )和杰克·特勞特( Jack ...

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Length: 255 pages

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