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Consumer Behavior

Olson, Jerry

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book.

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Available editions

Consumer Behavior and Marketing Strategy European Edition

Paperback

$$$

Consumer Behavior: and Marketing Strategy (McGraw-Hill/Irwin Series in Marketing)

Hardcover

$$$

Consumer Behavior by J. Paul Peter (2009-12-21)

Hardcover

$$$$

Understanding Consumer Behavior (The Irwin Series in Marketing)

Hardcover

$$$

Consumer Behavior: Marketing Strategy Perspectives (Irwin Series in Marketing)

Hardcover

Consumer Behavior and Marketing Strategy

Paperback

$$$

Consumer Behavior & Marketing Research in a Marketing Environment: Cps Select Material

Hardcover

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