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Choose Your Customer

How to Compete Against the Digital Giants and Thrive

Jonathan L. S. Byrnes and John S. Wass

Written by Jonathan Byrnes, the legendary MIT-based expert on profits, pricing, and strategy, and John Wass, a key member of the team that made Staples a major national brand, Choose Your Customer shows managers how to: Identify the ...

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Choose Your Customer: How to Compete Against the Digital Giants and Thrive

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Choose Your Customer: How to Compete Against the Digital Giants and Thrive

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Length: 289 pages

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