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A Practitioner's Guide to Account-Based Marketing

... leaders and 211 case study 51–55, 212–15 control group 212–13 hard 38 illustrative dashboard 209, 210 interim ... strategic ABM 207 top 38 personas 139 play 48, 113, 114, 126, 141 describing your 151 playing to client's needs 113 ...

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Length: 289 pages

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