LinkedIn for me and my career or business

LinkedIn for me and my career or business by Sue Ellson

Are you at a crossroads with your career? Not sure what to do next or desperately seeking a new role? Do you have a business or enterprise and need new leads, sales or results? Are you looking for a way to attract career or business opportunities without going through the process of applying for jobs or cold calling prospects?

If nothing changes, nothing changes. But how do you decide what to say and do on LinkedIn? If you have a LinkedIn Profile and you have filled in a few sections, you are a long way off attracting the right career or business opportunities and your current profile view and search appearance statistics probably prove that too!

You may have heard the saying, ‘it is not what you know, it is who you know.’ In the modern world, it is ‘how can you be found and verified’ that counts. If you want to get the right job, be promoted, start a side hustle, business or social enterprise, you can get started today with your very own free LinkedIn Profile.

Did you know that most people will Google you before reaching out to you? How can you encourage the right decision makers to contact you (or not contact you and just do what you suggest)? How can you showcase the value you offer and attract aligned opportunities whilst simultaneously discouraging the unaligned? How can you evaluate the effectiveness of your LinkedIn activity and select the most appropriate LinkedIn strategies for your goals? Put simply, how can you get the results YOU want from LinkedIn?

It all starts with creating a fully completed, keyword optimised LinkedIn Profile that is aligned with your values, strengths and context. Once you understand algorithms, search queries and hacks, you can choose the right content and engagement strategies and get the results you want in around 20 minutes a week. This practical book helps you choose what will work best for you and if you change your goals in the future, you can simply adjust your LinkedIn strategy and keep moving forward.