User Experience Mapping

Understand your users, gain strategic user insights, and make your product development more efficient with user experience mapping If you want to create better products and innovative solutions, user experience maps will help you understand users, gain strategic insights, and improve communication with stakeholders. Maps will also help you champion user-centricity within your organization. This book is one of the first resources to cover two advanced mapping techniques—the behavioral change map and the 4D UX map. As you explore user story maps, task models, journey maps, and many more, you'll learn how to use insights from real users to create and improve your maps and products. The book delves into each major user experience map type in detail and guides you in solving real-world problems with mapping. You'll understand how to create maps using a variety of software products, including Adobe Illustrator, Balsamiq Mockups, Axure RP, and Microsoft Word. Even if you don't have access to any of those, each map type can also be drawn with pen and paper. As well as creating maps, the book also showcases communication techniques and workshop ideas. You'll learn about the Kaizen-UX management framework, developed by the author, now used by many agencies and in-house UX teams in Europe and beyond. By the end of the book, you'll have benefitted from the hundreds of hours' worth of user experience knowledge from one of the world's leading UX consultants. You will be equipped to change your users' world for the better. If you're a product or service manager or designer who wants to learn user experience mapping techniques, this book is for you.