The techniques and tools covered in this book will help you understand the basic needs of customers, outline four reasons why quality service is important, teach you how to handle complaints and difficult customers, and help you anticipate your customer’s needs. Everyone in an organization has something to do with customers daily. Customer service is the foundation on which success and profitability can be built. This book guides you through the establishment of quality customer service procedures to build your company’s business. The principles covered can be applied for internal and external customers alike.
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