�Por qu� deber�a usted estudiar econom�a? La raz�n es le ayudar� a comprender el mundo en que vive. La econom�a lo transformar� en un participante experto. A medida que avanza en su vida, tomar� diversas decisiones que se relacionan con la materia. Mientras estudia, decidir� cu�ntos a�os dedicar� a su carrera; una vez que acepte un empleo, decidir� cu�nto debe gastar, cu�nto ahorrar y en qu� invertir sus ingresos; alg�n d�a se encontrar� al frente de un peque�o negocio o de una gran empresa y decidir� los precios que debe asignar a sus productos. Asimismo, la econom�a le aportar� mayor comprensi�n tanto del potencial como de los l�mites de la pol�tica econ�mica. �Qu� sabemos sobre pol�tica monetaria convencional y no convencional en Am�rica Latina? �Cu�les son los efectos del libre comercio con otros pa�ses? �Cu�l es la mejor forma de proteger el ambiente? Como innovaci�n clave en esta edici�n, y con la finalidad de abordar el estudio de la econom�a en un contexto m�s cercano a la realidad, se incluyen excelentes casos y aplicaciones para Am�rica Latina.
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