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In this updated and 3rd edition of The Fashion Designer Survival Guide, Mary Gehlhar, industry authority and consultant to hundreds of fashion design entrepreneurs, offers behind-the-scenes insight and essential information to launch and grow your own fashion label. You’ll hear from experts in social media, financing, and sales, along with advice from dozens of designers on solutions to their biggest challenges and their keys to success. A new section of full color photos from 25 independent designers bring the concepts to life.
In this must-have guide, Gehlhar reveals essential information on:
Creating a viable business plan
Social media strategies to grow your customer base
Maximizing online sales to get your designs directly into customers’ closets
Integrating sustainability in your sourcing and manufacturing
Collaborating with influencers, stylists and brands to expand your audience
Landing the right financing for your type of business
Establishing wholesale partnerships with the best retail stores
Navigating the pitfalls of production both at home and abroad
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