Emphasizes the link between effective written and oral communication and the ability to find and keep a challenging, personally satisfying job in today's competitive business world. Actual business documents from the nation's second largest advertising agency allow students to see business communication concepts applied in real-world situations. Other features of the second edition include technology exercises, interviews with business professionals, and a focus on the skills that make people more employable and successful in the workplace. Annotation c. by Book News, Inc., Portland, Or.
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