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Reasserting the Disney Brand in the Streaming Era

Robert Alan Brookey, Jason Phillips, and Timothy Pollard

A Critical Examination of Disney+ Robert Alan Brookey, Jason Phillips, Timothy Pollard. (Stewart, 2006). The parks figured heavily in that revenue mix because they generated income from attendance fees, hotel ... management regime would be ...

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Reasserting the Disney Brand in the Streaming Era: A Critical Examination of Disney+ (Routledge Research in Cultural and Media Studies)

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Length: 148 pages

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