We may earn an affiliate commission when you visit our partners.

Integrated Advertising, Promotion, and Marketing Communications

Donald E. Baack and Professor Donald Baack

The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns.

Read this on Amazon

Available editions

Paperback

Check price

Integrated Advertising, Promotion, and Marketing Communications

Kindle Edition

Check price

Save this book

Save Integrated Advertising, Promotion, and Marketing Communications to your list so you can find it easily later:

Save

Help others find this book page by sharing it with your friends and followers:

Facebook

Copy Link

Share and help others discover this book.

Facebook

Link

Our mission

OpenCourser helps millions of learners each year. People visit us to learn workspace skills, ace their exams, and nurture their curiosity.

Our extensive catalog contains over 50,000 courses and twice as many books. Browse by search, by topic, or even by career interests. We'll match you to the right resources quickly.

Find this site helpful? Tell a friend about us.

Affiliate disclosure

We're supported by our community of learners. When you purchase or subscribe to courses and programs or purchase books, we may earn a commission from our partners.

Your purchases help us maintain our catalog and keep our servers humming without ads.

Thank you for supporting OpenCourser.