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體驗經濟時代（20週年紀念版）

約瑟夫‧派恩(B. Joseph Pine II) and 詹姆斯‧吉爾摩(James H. Gilmore)

20年前，約瑟夫．派恩和詹姆斯．吉爾摩合寫了這本暢銷書《體驗經濟時代》，探討一些公司如何提供誘人的體驗因而表現亮眼－－不僅帶來忠誠的顧客，還有更高的獲利。這本書被 ...

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Length: 97 pages

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