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體驗經濟時代(20週年紀念版)

約瑟夫‧派恩(B. Joseph Pine II) and 詹姆斯‧吉爾摩(James H. Gilmore)
20年前,約瑟夫.派恩和詹姆斯.吉爾摩合寫了這本暢銷書《體驗經濟時代》,探討一些公司如何提供誘人的體驗因而表現亮眼--不僅帶來忠誠的顧客,還有更高的獲利。這本書被 ...

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