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Marketing Management

Jean-Claude Larreche, Harper W. Boyd Jr., and Orville C. Walker

2.8

Based on 4 ratings

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This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. An international case can be found at the end of the book and used with or without the free GAMAR3 software.

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Available editions

Marketing Management: A Strategic, Decision-Making Approach (w/GAMAR Software)

Misc. Supplies

$$$

Marketing Management: A Strategic Approach With a Global Orientation/Intl Edition (The Irwin/McGraw-Hill Series in Marketing)

Hardcover

$$$

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Length: 628 pages

Available editions

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