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The Elements of Persuasion

Robert Dickman

All successful stories have five basic components: the passion with which the story is told, a hero who leads us through the story and allows us to see it through his or her eyes, an antagonist or obstacle that the hero must overcome, a ...

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The Elements of Persuasion: Use Storytelling to Pitch Better, Sell Faster & Win More Business

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The Elements of Persuasion: Use Storytelling to Pitch Better, Sell Faster & Win More Business

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Length: 260 pages

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